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Five No-gos in the Blogosphere
A staggering third (31 per cent) of the buying decisions of consumers are being influenced by bloggers, according to the Digital Influence Report of Technorati Media. Needless to say, bloggers have...
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How to be successful doing PR ‘down under’
Known for our love of BBQs, the beach and beer, the ‘land down under’ aka Australia is unique for many reasons. Not only our iconic landmarks and beautiful beaches but the way we do business as well....
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Email is Top Channel For Content Marketing
As content marketing continues to dominate marketing budgets, it is still apparent that many content marketers struggle with the fundamentals of the discipline. So, if content marketing is high on your...
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Content Marketing: Wrap your business in a story
Recently we held a LEWIS marketing event in Bangalore, which focused on the relevance and importance of content marketing. Key members of the corporate communications community attended this round...
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Why Content Marketers Should Be Looking Back to Move Forward
If you’re a content marketer who has been responsible for a brand or company blog for some time, you’re likely in the process of planning your content calendar for 2015. But while you’re thinking about...
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How To…Promote Your Blog
Whether you have an established blog or are planning to launch a new site in the near future, you will need to understand how to promote your blog in order to attract readership and website traffic....
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Fresh Content Matters, Your Archive Even More
“How often should we blog?” I cannot think of one question that I have tried to avoid more. For me it’s like asking ‘how many emails should I write each day?’ Well, that kind of depends on how often...
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The Importance of Brand Journalism
People tend to mix up brand journalism, storytelling and content marketing. Despite having some overlap, these three techniques serve differing purposes in marketing. Storytelling: a technique used to...
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[Research] Corporate Blogging Impacts The Entire Business
Few content marketing professionals doubt that a corporate blog has a positive effect on many variables such as SEO, web traffic, audience engagement, and so forth. We all know that it does and we have...
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5 SEO Tips You Should Ignore
Increase your website traffic by 60% with one simple tip! Or, even better – don’t. The internet is full of tips for “hacking” Google’s algorithm, and dramatically increasing your website’s traffic....
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